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Co-op Marketing Opportunities

Take advantage of our marketing campaigns by participating in our Member Co-op Marketing Opportunities.
Two packages are available year-round, with bespoke opportunities available on a campaign basis.
Limited spots are available for featured deals on
Co-op opportunities are allocated on a first-in, first served basis.

Learn more
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Marketing Campaigns

The Sunshine Coast region is promoted as a destination that offers an incredible range of authentic and immersive experiences for families and couples, set amongst a stunning natural landscape and all within easy reach.

Being approachable and down-to-earth; we’re committed to sharing the Sunshine Coast in an authentic way, which makes us ‘For real.’

Our marketing approach is led by hero campaigns in priority markets of Australia and New Zealand to raise awareness of the Sunshine Coast. Hero campaigns are supported by trade campaigns to increase bookings.

Co-operative marketing opportunities are available for tourism businesses of all sizes and budgets.

Find out more
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VSC Audience Segments and Persona’s

Beyond traditional demographics, understanding consumer motivations to visit allows VSC to be more strategic in tailoring content and refining media channels to ensure we can reach our audience with the right message at the right time.

We have defined our domestic audience segments using available consumer research , key travel industry resources and VSC analytics and performance insights. See Audience Segmentation Overview for segment priorities and persona cards for priority segments.

Find out more
Audience segementaiton

VSC member’s Instagrammy Awards

Receive Visit Sunshine Coast’s quarterly Instagrammy Award for your social media prowess! Award recipients receive $500 towards their very own social media retargeting package through VSC’s Co-operative Marketing Opportunities and are judged on the following criteria:

  • Frequency of social posts
  • Quality of content posted
  • Inclusion of the #visitsunshinecoast
  • Operator’s Best of Queensland social media score

Congratulations to our quarterly winners.

Promoting your tourism business

Visit Sunshine Coast has put together tips and tricks on the best ways to promote your business including:

  • Creating an ATDW listing/deal
  • Using Social Media
  • Improving SEO
  • Drafting a press release
  • Creating winning imagery
REELS 1Top tips
June 7, 2022

Utilising Instagram Reels (& Tiktok)

Reels (and Tiktoks) are a great social media tool to bring your brand to life!…
2Top tips
May 20, 2022

Top Tips for Social Media

Do you think you should be on social media but don’t know where to start? What…
seoTop tips
May 20, 2022

Top tips for SEO

SEO stands for search engine optimization, which helps your page rank higher on Google and other search…
Top 10 Tips PR photo smallerTop tips
May 20, 2022

Top tips for PR

How to write – and pitch! – the perfect media release If you are looking…
Original  9114826 SCRC Glass House 12 joa27gzTop tips
May 20, 2022

Top Tips for ATDW listings

What is ATDW? The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital…
1Top tips
May 20, 2022

Top 10 tips for generating winning imagery

Still and moving imagery are vital brand assets that form a visual representation of your…
Top tips
August 14, 2023

ATDW’s Digital Transformation

A short update on ATDW's Digital Transformation: ATDW (Australian Tourism Data Warehouse) is undergoing a…
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